Learn how to think like an analyst, communicate with clarity, and lead conversations that actually move decisions forward.
You might be here because...
You're an aspiring analyst, early-career analyst, or career switcher who wants to build confidence.
You're stuck in the tutorial loop and are unsure how to tackle real business problems.
You can write SQL or build dashboards, but you're not sure how to turn results into clear, useful insights.
You worry you'll say the wrong thing in meetings, so you stay silent and replay the conversation in your head later.
Interviews feel like pop quizzes, especially when they ask for impact stories.
Your nontraditional background makes you worry you're 'behind' everyone on LinkedIn.
You feel overlooked for the opportunities you know you're ready for.
If this sounds familiar, you're not behind - and you're not broken. The Analyst Edge gives you a clear, structured way to think through business problems, frame insights, and communicate with confidence even if you're early in your career or coming from a nontraditional background.
This course teaches the skills tech tutorials don't.
Learn how to ask sharper business questions, filter noise, and choose analyses that actually support a decision.
Turn messy analysis into a clear, stakeholder-ready story using real examples, templates, and guided frameworks.
Work through a full case study end-to-end so you can explain your approach in interviews and real analyst conversations.
Learn how analysts build trust, lead conversations, and get recognized even when you're early in your career.
Tired of learning technical skills but never feeling like the “real analyst” in the room?
Watch this to see why communication, business context, and clarity actually sets analysts apart and how you can build those skills with confidence.
David Blackwelder, Early Career Analyst
"My VP called out how clearly I set context using visuals."
"I gave a presentation to my team, my leader, and my VP...the big feedback was how well I did using visuals upfront to level set the context.
THANK YOU for this amazing course so I could be prepared and ready for this!"
Stop collecting random courses and finally know where you are, what to focus on next, and how to grow with intention.
Learn to tie every analysis to business goals, ask sharper questions, and become the analyst stakeholders turn to for decisions.
Use simple frameworks to share what you see in the data so you can speak up without rambling, freezing, or replaying the meeting later.
Trade “I’m behind” for “I can do this” by working through real projects with clear frameworks, reflection prompts, and the option to share your work in our private Discord.
Grow alongside a small, intentional community of quietly ambitious analysts with direct access to me so you’re no longer figuring this out alone.
You'll build one deep, real-world project you know inside and out - and be able to walk through it confidently in interviews and networking chats.
Most aspiring and early career analysts are taught tools, not thinking. They can write queries and build dashboards, but don’t know how to turn messy data into a clear insight or how to talk to stakeholders without freezing.
That’s the gap I help students close.
With a background in analytics, business strategy, and communication, I teach analysts how to ask sharp questions, filter out noise, and present insights in a way that feels calm, human, and genuinely useful to the business.
With an MBA, an MS in Digital Technology, and an MA in Organizational Communication, I speak “data,” “business,” and “people” and I teach you to do the same.
You get the frameworks I use in my own analyst work: scoping questions, business context, and insight-framing that actually helps teams make decisions.
Students leave the course able to explain their work clearly, present insights they’re proud of, and walk into interviews and meetings with a sense of grounded confidence they didn’t have before.
Real instruction, real frameworks, one complete case study.
A clear path that takes you from tutorial mode to a calm, confident, real-world analyst.
See what analysts actually do day to day and how they create value.
Learn to read the business before you dive into the data.
Practice turning messy data into direction, not just charts.
Apply everything in a realistic marketing project from question to recommendation.
Shape your work into a clear, simple story stakeholders can follow.
Pull your slides together and prep to present with calm, steady confidence.
Check what happened after your recommendations and talk about results clearly.
Grow into a trusted data partner, not just “the person who runs reports.”
"You are the first person I’ve learned from in this field who explains analytics in a way that actually makes sense. I finally understand the business side, not just the technical steps. Most courses say ‘here’s some data, do a project,’ but never explain why or what we’re supposed to be looking for. From the very first module, things started to click. I realized this is what I want to do in the field. Not just run numbers, but actually understand the business and ask the right questions."
"The Analyst Edge is where you not only get to learn about analytics, but also be an analyst working on a case study that feels like an internship at a real company. In my opinion, the AE is as knowledge-packed as a course from an MBA or post-graduate degree and also creates a safe space to learn, grow and discuss taught concepts."
"This course gave me the confidence I could perform well in the field and showed me that I have some great experience here already. I will absolutely be a champion for the course in sharing it with those interested in the field. Thank you for creating this space and doing an amazing job with the course."
Build a profile recruiters can’t ignore so you’re not stuck applying into the void.
Why I included this: I’ve landed every analytics role through LinkedIn outreach (without applying) by making my value easy to understand.
“For the first time ever I had a Director of RevOps at a company reach out to me for a Senior role he is hiring for directly and is having the recruiter flag my resume for immediate consideration. Needless to say, your module was helpful!” — David B.
Results vary. This is a strategy module, not a guarantee.
When you enroll, you get instant access to Weeks 1-2 so you can begin at your own pace. Once a month, I host a Live Orientation/Kickoff + Implementation Lab where students:
Get oriented to the course
Set a clear plan for the next 30 days
Ask questions and unblock early confusion
Connect with others working through the same material
The next live orientation is Monday, February 9th, 2026. If you want live support and momentum from the start, enrolling before then makes a difference.
Investment
Choose the enrollment option that fits you best. You’ll confirm your plan on the next step.
$144/month for 6 months
8 self-paced modules you can revisit anytime
Live Kickoff: February 9th, 2026
Monthly Implementation Lab for practice and questions
One end-to-end case study project you can use in interviews
Downloadable workbooks, slide templates & practice prompts
Private Discord community
Lifetime access to all course updates
Bonus: LinkedIn Recruiter Magnet ($147 value) included
$797 One-Time Payment (Best Value)
8 self-paced modules you can revisit anytime
Live Kickoff: February 9th, 2026
Monthly Implementation Lab for practice and questions
One end-to-end case study project you can use in interviews
Downloadable workbooks, slide templates & practice prompts
Private Discord community
Lifetime access to all course updates
Bonus: LinkedIn Recruiter Magnet ($147 value) included
Backed by a 14-day money-back guarantee.
The Analyst Edge is for aspiring and early-career data analysts, including career switchers, who want to understand what the analyst role actually requires and practice doing it through a real project before or alongside their first role.
There are plenty of courses that teach you how to write SQL, build dashboards, or cram for technical interviews. The Analyst Edge isn’t one of them. And that’s exactly why it works.
This course won’t ask you to juggle five tools at once. It won’t bury you in hours of coding or assume you already know how to “talk business” with stakeholders.
Instead, it gives you what most courses skip over: clarity about what’s really being asked, confidence in how you respond, and the context to turn data into decisions.
We’ll be using Excel (or Google Sheets, if you prefer) in this course to give you a rock-solid foundation - the kind you can build on, no matter what additional tools you use in the future.
It doesn't matter if you're brand new to Excel/Google Sheets or if you've been using it for some time, as there will be walkthroughs that you can watch depending on your comfortability level.
The course is self-paced and meant to be something you can complete at times that work best for you. Most students say it takes around 2-3 hours to complete a given module after watching the videos, engaging with the workbook problems, and participating in the community.
The lessons themselves are broken into about 10-15 minute increments so it's easy to fit in around work. Others may take a bit longer to revisit exercises.
Yes. If you go through the first two modules, try the exercises, and realize within 14 days that The Analyst Edge truly isn’t a fit for you, email me at [email protected] and I’ll refund your purchase. I’d much rather you make the right decision for where you are right now.
The course is mostly asynchronous (self-paced), but there is a monthly orientation/kickoff call + implementation lab. Live calls are structured by stage so you'll get support that matches where you are in the course.
You won't be required to submit a presentation - however, you'll be asked to record and complete a self-evaluation for your own learning and growth.